[2008-09-17] Relationships Between Data Sets and Paid Search Keywords
In recent weeks the export function of massive data sets has been my best friend and worst enemy. Seemingly endless mounds of exact match keyword bliss has been pouring into my ODBC and then through to AdWords Editor (as well as uploads into Yahoo! SM and MSN), nearly seamlessly. Little snips and CONCATENATE functions here and there, and, within a few hours a beast is unleashed on the market capable of tremendously valuable insights and high ROI potential.